marketing goals

Are You Silently Teaching Your Team to Fail?

by David Anderson

There are two concepts in leadership that intersect in a powerful way: We all know the first one – hard work applied to a non-existent plan is most often a waste of that work. Let’s say I need to get home. If I drive 10… Read More »Are You Silently Teaching Your Team to Fail?

Are You De-promoting Your Brand?

by David Anderson

One of my favorite customers is a non-profit that helps kids, who I will call BBR. Recently, my contact there called me up and said, “we need 1000 one-dollar giveaways for a neighborhood street fair.” And I asked, “why?” I can’t tell you how many… Read More »Are You De-promoting Your Brand?